Performance marketing for travel brands

We find the travelers who are about to decide. Then we put you in front of them.

For destinations, cruise lines and tour operators. You pay a fixed price for every visitor who arrives, never for clicks. Plan your campaign with us, or create it yourself in your own portal. Either way, we build it, run it and report on it.

See the live report
  • 36bookings in 30 daysMyTicketsToIndia · AU
  • 2,214inquiries in 90 daysUS client · Tour operator
  • 1,187inquiries in 90 daysUK client · Flights
Why fifteen
An airport departures drop-off at sunset: a wide illuminated seascape advertisement on the terminal wall, a couple loading a case at the open door of a black cab beneath it, travellers walking in through the doors under a large Departures sign, and a queue of cabs and cars along the wet kerb.

Everyone is going somewhere. Just not with you.

A duty-free hall at night — travelers drift past a wall of illuminated seascape advertisements, eyes on phones, while shoppers browse the lit glass counters.

Stop buying the terminal. Start filling the flight.

A gate lounge at night, rain streaking the glass. An illuminated yellow gate sign reading 15 glows on a concrete pier above the seating, the words NOW BOARDING lit beneath it. Passengers wait in the rows below, a few of them looking up at the sign.

The Fifteen is the gate.

That’s who we bring you.

Fifteen minutes before a gate closes, everyone at it is going. We bring you travelers that sure, before they’ve chosen who to go with.

Most media buying pays for the whole terminal.We buy the gate — and show you exactly where the money went.

How it works

  1. 01

    Prove it first.

    Every client starts with a three-month pilot at one fixed price, agreed before it starts, and we run it end to end — at a speed big agencies can’t match. What it delivers sets your price per visitor, so you never commit to a number you haven’t already seen.

  2. 02

    Plan it with us, or create it yourself.Portal in build

    Plan each campaign with us on a call, or create it in your own portal: your offer, where it lands, the markets and the dates. Either way, we build it, run it and report on it. You never touch targeting or bids, and you never have to learn how.

  3. 03

    We do the part that takes judgment.

    We build the audience from real behavior — search terms, competitor email engagement, location near a departure point. No addresses, no personal data. We write your ads in as many versions as it takes, and buy the media every day in the same auctions we spend our own money in.

  4. 04

    You see where every dollar went.

    Every campaign has a live report: where the audience came from, what was delivered against target, and a link you can send to anyone who asks. No month-end PDF, and no chasing anyone for numbers.

Proof

MyTicketsToIndia · AU

36

bookings in 30 days

From 158 in-market inquiries.

US client · Tour operator

2,214

inquiries in 90 days

From 5.7M opening competitor emails, narrowed to 74K within 60 miles of a departure airport searching for all inclusive packages.

UK client · Flights

1,187

inquiries in 90 days

From 3.4M opening competitor emails, narrowed to 49K within 90 minutes of Heathrow searching for cheap business class flights.

US client · Media

1,632

campaigns for one client, retained since November 2023

The client owns the conversion data, so there is no booking figure here, and we will not invent one.

Some clients requested anonymity. The full record

Who you’ll work with

Senior people only, and the person you talk to runs the campaign.

  • Audience data

    The signals the audience is built from: search behavior, competitor email engagement, proximity to the departure points the fares fly from. No addresses, no personal data.

  • Media buying

    Native and paid social, bought daily by the people who planned it, in the same auctions we spend our own money in every day.

  • Campaign build

    Landing pages, tracking, the live report and the call rooms, built in-house whenever nothing off the shelf does the job.

Led by Russell Goodall: more than ten years in performance marketing, first as a top-performing travel affiliate, then running native acquisition for one of the world’s largest travel deal publishers. No account layer, no handover. About The Fifteen

Contact

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